{"id":305,"date":"2022-10-09T21:21:44","date_gmt":"2022-10-09T21:21:44","guid":{"rendered":"https:\/\/belleandjames.co.uk\/do-i-need-a-marketing-consultant-or-freelance-marketer\/"},"modified":"2023-11-10T19:59:04","modified_gmt":"2023-11-10T19:59:04","slug":"do-i-need-a-marketing-consultant-or-freelance-marketer","status":"publish","type":"post","link":"https:\/\/belleandjames.co.uk\/do-i-need-a-marketing-consultant-or-freelance-marketer\/","title":{"rendered":"Do I need a Marketing Consultant or Freelance Marketer?"},"content":{"rendered":"

\u2018Why would I need a marketing consultant?\u2019. <\/span><\/i>T<\/span>his is the question that I get asked a lot when I meet people for the first time. <\/span><\/p>\n

The truth is, <\/span>some<\/span><\/i> companies won\u2019t need to outsource their marketing as they have an experienced and skilled team with enough members (and budget) to manage their marketing output. <\/span>However, <\/span>many<\/span><\/i> companies – and in particular owner-managed businesses – don\u2019t have the luxury of an endless budget for hiring heaps of fully qualified team members for every aspect of the marketing process.<\/span><\/p>\n

In my experience, many business owners start out doing the marketing and then suddenly their business grows and they don’t have the time so an existing employee is ushered into the role of \u2018marketing assistant\u2019 alongside their current role. The business has some visibility from this, but it\u2019s not consistent and it\u2019s not necessarily targeted. <\/span><\/p>\n

Why may you need a marketing consultant? <\/span><\/i><\/p>\n

In my experience, it may be one, two or all of these\u2026<\/span><\/p>\n

    \n
  1. Simply, you have no marketing function in-house <\/b><\/li>\n<\/ol>\n

    This can happen for many reasons – perhaps you are a recent start up who has business foundations in place and now looking to start marketing your products or services? Maybe you are managing the marketing alongside your \u2018proper\u2019 role, or has post-pandemic meant changes within your business? <\/span><\/p>\n

      \n
    1. Your current efforts aren\u2019t converting\u2026you don\u2019t think<\/b><\/li>\n<\/ol>\n

      You and your team seem to be putting a lot of time, effort and money into your marketing activity but it doesn\u2019t seem to be converting into sales, or even enquiries. <\/span><\/p>\n

      BUT are you analysing data surrounding your marketing output? Are you tracking website visitors or researching social media numbers? <\/span><\/p>\n

      A great man once said \u2018<\/span>you can\u2019t manage what you don\u2019t measure<\/span><\/i>\u2019. If you\u2019re not regularly getting insightful data then you can\u2019t do more of what\u2019s working, and less of what isn\u2019t. <\/span><\/p>\n

        \n
      1. You\u2019re just doing what you\u2019ve always done<\/b><\/li>\n<\/ol>\n

        You put some adverts in a directory many years ago and you\u2019re still running them now. <\/span><\/p>\n

        Marketing changes, trends change. Customers can change. You need to adapt to these changes and ensure your message still resonates. <\/span><\/p>\n

          \n
        1. There\u2019s no consistency, or plan <\/b><\/li>\n<\/ol>\n

          You have no clear plan or schedule to follow so you put <\/span>some <\/span><\/i>posts out, write a few blogs, perhaps even send an email or two and they work great, but there\u2019s no follow up activity and you don\u2019t post anything else for another month or two. <\/span><\/p>\n

            \n
          1. You\u2019re using the scattergun approach<\/b><\/li>\n<\/ol>\n

            You sign up to all of the social media platforms, you send some direct mail and make some calls. Nothing is targeted, you\u2019re all over the place throwing paint out and hoping it sticks. [Refer back to point 2]<\/span><\/p>\n

              \n
            1. You\u2019re \u2018marketing wo\/men down\u2019<\/b><\/li>\n<\/ol>\n

              Has your work force depleted and you haven\u2019t been able to replace them with the right team? Are finances tight and you don\u2019t have the budget to hire full time members of your team at the moment? <\/span><\/p>\n

                \n
              1. You have the ideas but need a sounding board, or someone to execute them <\/b><\/li>\n<\/ol>\n

                You have plenty of ideas to get you seen but you just don\u2019t have the time, knowledge or inclination, to execute them in a well rounded campaign. <\/span><\/p>\n

                Perhaps you know what you want to achieve but you\u2019re not quite sure how to get there in the most effective way?<\/span><\/p>\n

                Do any of these resonate with you? Why not give me a call, or drop me a line, and let\u2019s see how we could work together to get you into the spotlight! <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

                \u2018Why would I need a marketing consultant?\u2019. This is the question that I get asked a lot when I meet people for the first time.  The truth is, some companies won\u2019t need to outsource their marketing as they have an experienced and skilled team with enough members (and budget) to manage their marketing output. However, many […]<\/p>\n","protected":false},"author":2,"featured_media":306,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[41],"tags":[],"class_list":["post-305","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outsourced-marketing"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/belleandjames.co.uk\/wp-json\/wp\/v2\/posts\/305","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/belleandjames.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/belleandjames.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/belleandjames.co.uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/belleandjames.co.uk\/wp-json\/wp\/v2\/comments?post=305"}],"version-history":[{"count":1,"href":"https:\/\/belleandjames.co.uk\/wp-json\/wp\/v2\/posts\/305\/revisions"}],"predecessor-version":[{"id":1076,"href":"https:\/\/belleandjames.co.uk\/wp-json\/wp\/v2\/posts\/305\/revisions\/1076"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/belleandjames.co.uk\/wp-json\/wp\/v2\/media\/306"}],"wp:attachment":[{"href":"https:\/\/belleandjames.co.uk\/wp-json\/wp\/v2\/media?parent=305"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/belleandjames.co.uk\/wp-json\/wp\/v2\/categories?post=305"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/belleandjames.co.uk\/wp-json\/wp\/v2\/tags?post=305"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}