{"id":308,"date":"2022-11-30T14:09:36","date_gmt":"2022-11-30T14:09:36","guid":{"rendered":"https:\/\/belleandjames.co.uk\/my-thoughts-on-the-christmas-ads-of-2022-%e2%9d%84%ef%b8%8f\/"},"modified":"2023-11-10T19:56:54","modified_gmt":"2023-11-10T19:56:54","slug":"my-thoughts-on-the-christmas-ads-of-2022-%e2%9d%84%ef%b8%8f","status":"publish","type":"post","link":"https:\/\/belleandjames.co.uk\/my-thoughts-on-the-christmas-ads-of-2022-%e2%9d%84%ef%b8%8f\/","title":{"rendered":"My thoughts on the Christmas Ads of 2022 \u2744\ufe0f"},"content":{"rendered":"
Mariah’s busy slipping her sable under the tree this month, so it feels only right on the first day of ‘silly season’ to give my rundown of the Christmas ads that have hit our screens this year…<\/div>\n
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Aldi<\/strong><\/div>\n
Our orange pal Kevin The Carrot is back \u2013 in England, because his family have forgotten him whilst they jet off on their holiday trip to Paris. It’s very reminiscent of one of my all time fave Christmas movies, but my main takeaway from this advert is\u2026how did they get a CGI carrot to look so much like Catherine O\u2019Hara?<\/div>\n
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\"Aldi<\/div>\n
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ASDA<\/strong><\/div>\n
Staying on the iconic Christmas film theme, ASDA have spliced Will Ferrell as Buddy The Elf into an undisclosed store, where he\u2019s on a trial shift as a seasonal temp. Props to the video editors, because the footage blends seamlessly\u2026but might it have been quicker to just slap ASDA over the actual store in the film, and show a minute and a half of that?<\/div>\n
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John Lewis<\/strong><\/div>\n
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\u201cThe Beginner\u201d is about a grown-up man who just can\u2019t quite get to grips with skateboarding. He tries, time and time again; he fails, time and time again and you’re left wondering why a grown man would even think to take up since a ‘youthful’ hobby. But then the doorbell rings and you see why it\u2019s all worth it: because their new foster child, Ellie, nervously stands on the other side, clutching her skateboard.<\/p>\n<\/div>\n

\"John<\/div>\n
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McDonalds<\/strong><\/div>\n
I love the artistic flair that this little boy threw at his list \u2013 there were so many different papers, colours, glitters and mediums on it, he really gave it his all. But, fickle age that he\u2019s at, all of that is forgotten as soon as he bites down into a crispy golden fry.<\/div>\n
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Lidl<\/strong><\/div>\n
The Lidl Bear Story is cutesy, and a little bit meta: at the end, the narrator says \u201cbig hug, tasty food, narrative complete\u201d, which is a Christmas advert brief if ever I\u2019ve heard one!<\/div>\n
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Marks <\/strong>& Spencer<\/strong><\/div>\n
French is the fairy and Saunders is the duckie, and together they\u2019re plotting a pal\u2019s Christmas. That\u2019s pretty much the story.<\/div>\n<\/div>\n

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Sainsburys<\/strong><\/div>\n
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Alison Hammond was a genius casting for this \u2013 and I loved the use of ‘bab’ at the end, adding that level of familiarity. I do wonder why they chose a vaguely orchestral version of Teenage Dirtbag as the soundtrack at points, though?<\/p>\n<\/div>\n

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\"Sainsburys<\/div>\n
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And the award goes to…<\/strong><\/div>\n
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I have to say the highly coveted* Belle + James award for best Christmas ad this year goes to John Lewis<\/a> \u2013 I love that they’ve teamed up with Action for Children and Who Cares? Scotland to support children in the care system, and this shines a light on the great work they do and gives a platform for these two amazing charities.<\/div>\n
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However, generally, I\u2019m putting it out there: I think the festive ads this year are representative of the mood of the nation – poor and a bit disappointing!<\/div>\n
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What do you think? What\u2019s your fave? Are there any I\u2019ve missed? Let me know!<\/div>\n
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*It’s not really.<\/div>\n","protected":false},"excerpt":{"rendered":"

Mariah’s busy slipping her sable under the tree this month, so it feels only right on the first day of ‘silly season’ to give my rundown of the Christmas ads that have hit our screens this year…   Aldi Our orange pal Kevin The Carrot is back \u2013 in England, because his family have forgotten […]<\/p>\n","protected":false},"author":2,"featured_media":313,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[41],"tags":[],"class_list":["post-308","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outsourced-marketing"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/belleandjames.co.uk\/wp-json\/wp\/v2\/posts\/308","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/belleandjames.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/belleandjames.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/belleandjames.co.uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/belleandjames.co.uk\/wp-json\/wp\/v2\/comments?post=308"}],"version-history":[{"count":1,"href":"https:\/\/belleandjames.co.uk\/wp-json\/wp\/v2\/posts\/308\/revisions"}],"predecessor-version":[{"id":312,"href":"https:\/\/belleandjames.co.uk\/wp-json\/wp\/v2\/posts\/308\/revisions\/312"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/belleandjames.co.uk\/wp-json\/wp\/v2\/media\/313"}],"wp:attachment":[{"href":"https:\/\/belleandjames.co.uk\/wp-json\/wp\/v2\/media?parent=308"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/belleandjames.co.uk\/wp-json\/wp\/v2\/categories?post=308"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/belleandjames.co.uk\/wp-json\/wp\/v2\/tags?post=308"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}